Overview#
DrupalCorn has a reputation for being a well-branded event. This has been accomplished by having a good handle on how we present ourselves in our marketing and communications. Overall some words that might describe the DrupalCorn brand may be:
- Friendly / Welcoming
- Corny / Silly / Goofy
- Organized
- Thoughtful
- Sharing
- Community
Thinking about these positive connotations and communicating them in our marketing and brand help make DrupalCorn stand out.
Below are some guidelines for how we use our branding.
Decision Making#
We should strive to be friendly and welcoming to everyone in our communications and event planning. Some common things to keep in mind are, but not limited to:
- Is this welcoming for people new to Drupal?
- Alcohol consumption should not be heavily promoted
-
- Offer an interesting variety of non-alcoholic options if alcohol is to be served and communicate the availability.
- Could this easily lead to a situation where someone may go too far and violate the Code of Conduct?
- Would this limit the ability for some people (especially underrepresented people) to be able to participate?
Druplicorn Logo#
The Druplicorn logo is one of the most identifiable logos for Drupal camps around. It is a kernel of corn with the Druplicon face on it. It is friendly, bright, and colorful.
Branding Assets#
@TODO - Either include or link to a repository of logo assets.
Colors#
| Color | Description |
|---|---|
| Light Blue SAMPLE SAMPLE SAMPLE |
PANTONE 2905 RGB: 140, 210, 244 CMYK: 41, 2, 0, 0 WEB: #8cd2f4 |
| Mid Blue SAMPLE SAMPLE SAMPLE |
RGB: 39, 170, 225 CMYK: 70, 15, 0, 0 WEB: #27aae1 |
| Dark Blue SAMPLE SAMPLE SAMPLE |
PANTONE 3025 RGB: 0, 90, 132 CMYK: 100, 17, 0, 15 WEB: #005a84 |
| Yellow SAMPLE SAMPLE SAMPLE |
WEB: #ffdd57 |
| Dark Yellow SAMPLE SAMPLE SAMPLE |
WEB: #fccf0f |
| Green SAMPLE SAMPLE SAMPLE |
WEB: #589a35 |
Headings and Logo#
Bold:
Regular:
CSS:
font-family: "Century Gothic","CenturyGothic","AppleGothic",sans-serif;
Body Text#
Regular:
CSS:
font-family: Verdana, Helvetica, Arial, sans-serif;
Questions#
Questions about DrupalCorn identity and branding may be directed to Ann Greazel.